Mobile

iPhone 2.0 Impact on Local Search

on May 22nd, 2008 by Michael D Jensen

In June 2008, one year after the iPhone was first released, Apple will update the iPhone with new software, “iPhone 2.0“. Existing iPhones will get the update and new iPhones (with 3G) will come with the software. Among the new features include “executive” features like exchange support for email and the ability to run 3rd party applications from the iPhone SDK.

Being a Local Search guy, as well as an iPhone guy, I am seeing the potential for a big impact on local search with iPhone 2.0. None of the major local search players (Google maps, Yahoo Local, etc.) can afford to not cater to the iPhone, which is already second (28%) in the smart phone market share to the Blackberry (40%). And if the major players are catering to the iPhone, that means local businesses and Local SEO will need to as well.

iPhone 2 and Local Search The key feature of iPhone 2.0 that makes the most significant impact is the “My Location” capability that will be accessible by any 3rd party application. The Maps application on the iPhone already uses this capability to find local businesses, without needing to add a city specific keyword. So if any application can tap into this feature, and figure out your location (accurate within 10 blocks usually I think), what is next for Local Search?

Google could have a search app that limits results to what is locally relevant, based on your query and location. Google could serve up ads based on where you are at the moment, not just what you are searching on.

A news related app could alert you to events that happen in real-time based on where you are, not only with obvious critical events like natural disasters but other events like a band playing at a local club, a limited time art exhibit, or a special sale at a local retailer.

A real estate app could show you all homes for sale in your price range close in proximity to where you are, or the direction you are heading to.

An application could take your reservation or even your order at a restaurant at the nearest location (or least busiest?) without you having to try to find which location to use.

As the iPhone’s market share continues to increase, local businesses will have more opportunities to get their foot in the door with local customers using an online device, such as the iPhone.

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