More Link Juice from Inbound Links in Local Area

I have always said about Google, they will always try to be as human-like as possible. When you are in a new area and want to find a clean, yummy restauraunt, who do you ask? The locals.

Andrew Shotland notes that inbound links from the same state of a local business may have more weight in Google’s eyes, based on something said by Richard Zwicky of Enquisite (details to come from Andrew on that).

As Google et al. have more “location data” based on IP address and even more detailed data like from KML files, they should basically be able to say “this website is at this location” by now. It only makes sense to then take the whole basis of Google, links as a vote of authority/trust, one step further and give them one more level of context.

So what does that mean for local businesses and local search marketers? Make friends, network at local activities, and get links from partners, friends, and companies in your area/state.

This entry was posted on Wednesday, June 4th, 2008 at 9:54 pm and is filed under Local SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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