Learn about Local SEO
Search Engine Optimization (SEO) is an ever-changing industry. It keeps things interesting and fun to chase the search engines as they launch new verticals and make different opportunities for increasing traffic and conversions.
“Local SEO” is becoming an industry of its own, as its approaches are quite distinct to the rest of SEO. Entire conferences are being dedicated solely to Local SEO. Local Search Marketers are marketers who provide help to local businesses and nationwide chains to tap into the local search market.
There is a lot to learn if you are a local business or a new Local Search Marketer, and I hope to help you get acquainted with the world of Local Search.
To get started, I would suggest not only visiting these blogs, but also subscribing to them with a blog (RSS) reader, like Google Reader, Blog Lines, or a browser reader like Safari. A blog reader will help you to keep up to speed with what is going on in the industry.
Local Search Blogs
Understanding Google Maps and Yahoo Local, by Mike Blumenthal (RSS Feed)
Mike Blumenthal is probably the “go to” guy in the field of Local Search. If you choose one blog to follow, let it be his.
Small Business SEM, by Matt McGee (RSS Feed)
Matt McGee is another expert in the field of Local Search, and works for Marchex which has probably the most “local” related properties on the Internet. His blog isn’t solely local search, but it is all great stuff.
CityMarketer.com Blog (RSS Feed)
I will provide tips and news of Local Search on this blog that will be valuable to local businesses and Local Search Marketers.
Thoughts on Online and Offline Media, by Greg Sterling (RSS Feed)
