Report on Ranking Factors for Local Search

David Mihm released an important report on Local Search Ranking Factors today. I was happy to be a contributor to the report, among many others in local search.

The top 10 factors with moderate to high agreement among the contributers were:

1. General importance of claiming Local Business Listing
2. Local Business Listing address in city of search
3. Proper Categorization of LBL
4. Product / service KWs in LBL title
5. Proximity to centroid
6. Validation with third-party providers
7. Number of inbound links to website
8. Location KWs - anchor text
9. Number of customer reviews
10. General importance of on-page criteria

Certainly the local business listing (LBL) plays a huge role in local search rankings, along with the location of the business, and then basic SEO things like links and on-page optimization. The report is a great read, especially the comments from the contributors. I’m sure you’ll learn something interesting!

Local Search Ranking Factors Report

Thanks David, great job on putting that together!

This entry was posted on Tuesday, June 17th, 2008 at 11:25 pm and is filed under Local SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Name (required) Mail (will not be published) (required) Website