Finally, Yahoo SearchMonkey is Useful

I was at SMX West earlier this year when Yahoo announced SearchMonkey, which is a way for companies to add and manipulate data to listings in the search engine results. Before today this was nowhere near useful, because users would have to add the application before being able to see any of the changes or additional info. Now, Yahoo has announced they will have Yelp, Yahoo! Local, and LinkedIn automatically “installed” so all users will see them.

The great thing about this is a local business can have even their regular site listing stand out by having reviews, by being networked, etc. and now it will show up for all users. The only con to SearchMonkey is you might never have Yahoo turn your application on by default, and getting users to actually install yours is probably not worth your while.

Despite trying a ton of queries, I haven’t seen any of the “SearchMonkey results” show up yet, but I’ll keep querying.

This entry was posted on Friday, August 1st, 2008 at 1:29 pm and is filed under Yahoo Local. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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